Winner’s Mentality

 The Winner’s Mentality: a mind set for enhancing performance

If you can SEE it ~ You can BE it!

The Winner’s Mentality System consistes of 5 Essential Mental Skills that, when learned, applied, and integrated, enable you to turn your potential into peak performance and to ensure that your success is enduring in business, sports, academics, or in life.

The Winner’s Mentality is not about winning; it is about behaving and thinking like a winner. It is the mind-set that high performers need to excel, to succeed, and to be the best they can be.  Winners know how to concentrate and focus, to overcome obstacles and not lose sight of their goals, to learn from defeats, to overcome discouragement and frustration, and to perform maximally. Winners know how to maintain a winning attitude even in defeat. This is a positive mind-set. The core mental skills utilized in the Winner’s Mentality Mental Skills Training Program are goal setting, visualization, feelazation, energy management, effective thinking, and mental toughness. The Winner’s Mentality cannot be achieved without achieving mental toughness. In fact, one could say that the mental toughness as a cognitive construct is synonymous with the Winner’s Mentality.




Why is the Winner’s Mentality System unique?

There are three things that separate the Winner’s Mentality System from the others and create a synergy that makes it unique and empowering:

  1. The integration of the 5 Essential Mental Skills in a way that creates a powerful synergy.
  2. The introduction of FEELAZATION as a primary component.
  3. The addition of the energy factor that acts as a catalyst to enable that synergy to actually cause your future.

Verified Success

For Bob’s doctoral dissertation the Winner’s Mentality System was used as an educational intervention with a NCAA Division 1 Intercollegiate Volleyball Team. A rigorous program evaluation was conducted and the overall program evaluation rating was positive. There were 98 possible program goal points. Of those, 83 received a positive rating while only 15 earned a negative rating. This resulted in an overall 84.69% positive rating.

Some specific findings were:

  • Individual performance and individual mental toughness were enhanced.
  • Team chemistry was positively impacted according to the student-athletes
  • There was a transfer of the mental skills to other areas of the student-athletes lives, especially academics.

FOREWARDs to Develop The Winner’s Mentality

What’s wrong with this guy? Now that he’s made the team, he seems to be in a slump. He’s lost his aggressiveness, and he’s playing soft. Is he hurt?

From 1990 through 1994 in countless late night meetings at the New York Jets football complex, there were many such questions asked that led to both theoretical and practical conversations between Bob Reese and myself. Consistency is what a coach looks for most in his players. Bob calls this consistency enduring success. Regardless of what you call it, we both share an insatiable curiosity about why certain athletes perform well consistently and why others don’t ever seem to reach their potential even though they may have more talent.

Because of this shared interest, when I took over as Head Coach of the Jets in 1994, I sent Bob on a mission. He was charged with seeing what was going on in the world of performance enhancement that could improve the consistency of play for the Jets. He did a great job of sifting through the bold claims of motivational gurus that would have had us walking on hot coals or broken glass and pseudo-scientific inventors of elaborate light and sound machines to find information, techniques, and professionals that we could use to improve our players individual and team performance – and consistency.

While on his assignment, Bob found Diana McNab, a sport psychology consultant we eventually hired. He gained entry for my staff to the West Point Performance Enhancement Center, where they witnessed sophisticated and efficient methods of delivering metal skills training. He also introduced us to the curriculum of Lou Tice and The Pacific Institute, which gave me insight into why it is so difficult for many people to change.

Judging from the content of this book, Bob as never abandoned his mission. His research has helped him define what he calls the 5 Essential Mental Skills to achieve success and maintain consistency. I use these skills daily for my own performance and to improve the performance of my players. What I find helpful is the way he has broken down and explained the skills so that anyone can learn them. I also appreciate how he encourages the integration of the skills for maximum results.

There are several areas that Reese explains that are very important to me. For example, I now know that mental toughness is a skill that can be taught and not an inherited trait. Particularly helpful is how Bob has explained the role of emotion and energy and their role in enhanced performance. This is something I always knew, but until now I had trouble explaining it to others.

Finally, what impresses me most is the way he brings this to the real world. Bob teaches what sports coaches have known all along, that the mental skills necessary to be successful in sport are the same mental skill necessary to be successful in life. This book is a must read for anyone who wants to be better and stay better at what they do.

Pete Carroll, Head Football Coach,University of Southern California. Seattle Seahawks


Longer ago than I care to remember, Bob Reese and I became close friends as he helped me rehab my knee from ligament surgery that occurred my second season with the Buffalo Bills. Six or eight times a day as I would lay face down on a training table with my knees off the end, Bob would hang a weight from my ankle to get extension back in my knee. He would then lie across my butt to hold it down and proceed to try and distract me from the “PTA” (pain, torture, and agony) with conversation. We talked about many things ranging from religion to politics. One of the recurring topics was performing at a consistent level.

Well, knee rehab has come a long way since then, and so has Bob Reese’s interest and knowledge about achieving consistent peak performance. Personally, I have always set goals, both on and off the field. When I played, I used visualization to improve my skills by practicing in my mind. I also learned to meditate when I was playing, and I used that to help manage my stress. However, I could have been an even better player had I known how to integrate these skills, as Bob teaches in this book. Techniques like feelazation and paying attention to my self-talk certainly would have enhanced my game. Also, I always knew there was an energetic connection, but I never heard it explained so well.

These days I spend a lot of my time around the NBA. I know many of the young players could benefit immediately from the techniques in this book. I think many of the veterans know how to visualize and set goals, but I wonder if they know how to integrate all the skills. Everyone, including the coaches, could use the information regarding mental toughness. Me, I’m going to start integrating the five essential mental skills to help me in my business and personal life. I will “trust the force” now in order to find the “how”.

Thanks, Bob, and, good luck. Ahmad Rashad

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